#real food
papila
"I want to eat real food today". This is a common expression in Brazil to refer to Brazilian cuisine. To promote our homemade food brand we use the #RealFood concept, adopting our own culture and family memories to stimulate sales.
This was one of Papila's most aspirational campaigns, connecting audiences of all ages by connecting so deeply with our roots.
Our initiatives range from social network activations (Instagram, TikTok, Facebook, Linkedin and Twitter) to PR releases, CRM, influencer strategy and an efficient media plan, bringing results beyond expectations.
Please, check some of the results on the end of this page.
Company: Papila
Role: Head Of Marketing
Digital Content
For our content, we brought trends based on reports released by the main social networks,
connecting with the public through Humor, ASMR, curiosities, among others. (Check @papiladeli on Instagram for more)
ASMR
mais q nada
Histórias Rafa
Histórias
Barbara
11 coisas brasileiras
Curiosidades
Coming soon
Key Visual
For our key visual, we adopted some market codes for healthy cuisines, but looking at a young and cool consumer public,
bringing the Papilla lifestyle to people's reality and daily lives.
Influence
As a strategic part of our campaign, we adopted communication focused on influencers and creators to increase our reach and awareness,
connecting with different communities horizontally. Considering our salad consumer audience, we bet mostly on women, within the lifestyle and food review profile.
@taurinagens
@mariaeugeniarluz
@joaofolsta
@boasdegarfo
@joaofolsta
@joanacostar
@usblogging
@eatinsaopaulo
@julhatedesco
@leofaria
@gissayuri
@potenzagiu
@mariaeugeniarluz
@oliviaanicoletti
@comerviajarbrindar
@stezinhanacozinha
PR
Please check some realeses.
Results
Our results went beyond expectations, both in terms of marketing metrics and the evolution of the business as a whole,
considerably increasing the company's revenues and market share.
#Marketing results
During the campaign
Coming soon.
