Mentos has a portfolio of head-freezing refreshing products. But to break the ice, we knew we had to bring the all crew together.

 

So, we created the QUEBRAGELISMO, a movement to break the ice between all movements.

 

To activate the idea, we went to the liveliest place in the country, the Street Carnaval. We invited people with antagonist costumes to the icebreaker challenge and the result was a lot of mocking and flirting, making Mentos the treat of Carnaval.

Client: Mentos
Agency: DPZ&T
Role: Creative / Copywriter