After becoming a meme with the song Juntos e Shallow Now (a version of Lady Gaga's song), Paula Fernandes was invited to go further and translate the classic American Christmas with a version of Jingle Bell Rock.

 

Guarana has the essence of embracing Brazilian culture though its platform #CoisaNossa. For this campaign we managed to place the country at the center of the conversation, changing the global perception of Christmas (snow, polar bears, winter outfits) to a more tropical, cultural and relevant approach to Brazilian reality.

 

Brazilians went crazy about it.

Client: Guaraná Antarctica
Agency: Mutato / Draftline
Role: Copywriter / Digital.

Earned media:
Uol
Update or die
DeFato
Prime Time
Pop Line
Minha Cultura
Poltrona
MakinkOf
Famosidades
Geekpublicitario
AcontecendoAqui
To na midia
uai
Propmark
Brasil123

Lyrics:
Letras.com
CifraClub
Genius