#Do IT FoR You
papila
Whether playing sports, taking care of your skin, going on that trip you want or eating healthier, nothing is as unique as the relationship you have with yourself.
To promote our salad brand, Papila Fresh, we bet on the #DoItForYou concept, choosing self-care as the campaign narrative line.
We focused on influencer media, creating horizontal content, mostly in digital formats, bringing fun and educational entertainment to connect with potential consumers.
Our initiatives range from social network activations (Instagram, TikTok, Facebook, Linkedin and Twitter) to PR releases, CRM, influencer strategy and an efficient media plan, bringing results beyond expectations.
Please, check some of the results on the end of this page.
Company: Papila
Role: Head Of Marketing
Results
Our results went beyond expectations, both in terms of marketing metrics and the evolution of the business as a whole,
considerably increasing the company's revenues and market share.
#Marketing results
During the campaign
Impressions.
+1,3MM
Engagement.
+71K
Engagement rate
+5,3%
#growth
During the year.
Revenue Growth.
+205%
Market share.
+428%
roi
+8,9
Digital Content
For our content, we brought trends based on reports released by the main social networks,
connecting with the public through Humor, ASMR, curiosities, among others. (Check @papiladeli on Instagram for more)
ASMR RE
Pedidos estranhos
RÊ Responde
MA e Antonio
NA Cozinha
Curiosisalads
Tipos de pessoa ana
Key Visual
For our key visual, we adopted some market codes for healthy cuisines, but looking at a young and cool consumer public,
bringing the Papilla lifestyle to people's reality and daily lives.
Influence
As a strategic part of our campaign, we adopted communication focused on influencers and creators to increase our reach and awareness,
connecting with different communities. Considering our salad consumer audience, we bet mostly on women, within the lifestyle and food review profile.
@_leticiafonseca_
225.693
Impressions
10.36%
Engagement
@anagabrielaa
76.423
Impressions
3.18%
Engagement
@gabisahade
31.510
Impressions
1.87%
Engagement
@aleammano
6.551
Impressions
7.27%
Engagement
@gissayuri
225.207
Impressions
13.95%
Engagement
@ola_soualidia
38.876
Impressions
5.57%
Engagement
@talitacoling
13.240
Impressions
2.31%
Engagement
@oliviaanicolette
5.339
Impressions
2.33%
Engagement
@majutrindade
221.862
Impressions
25.06%
Engagement
@manu.noronhaa
36.383
Impressions
6.21%
Engagement
@usblogging
10.911
Impressions
4.97%
Engagement
@marcelamorgon
209.724
Impressions
8.73%
Engagement
@agabiwagner
33.420
Impressions
2.82%
Engagement
@vivian.mantovani
7.005
Impressions
4.90%
Engagement
Events
We were present at some events, taking healthiness as an option to our consumers.
