One of the pillars of the Waze brand is traffic safety.

 

Knowing that the vast majority of accidents are caused by men, we created a special Father's Day gift that made many men think twice about being reckless in traffic.

 

Using an exclusive feature of Waze, the Voice Recorder, we encourage children to record their own navigation commands and present their parents by guiding their every route.

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Client: Waze

Agency: Mutato São Paulo

Role: Creative / Copywriter